The growing popularity of horses and equestrian sport.
The equestrian market in the United States has been on the rise since the pandemic, with more and more people becoming interested in horseback riding and owning horses.
Many people found that the pandemic's lockdowns and social distancing measures created more time and opportunity to spend with their horses and to develop their equestrian skills. This led to an increase in the demand for online training and virtual horse shows, as well as an increase in the popularity of trail riding and other forms of outdoor recreation.
Recent growth is driven by a variety of factors, including an increasing awareness of the benefits of horseback riding for both physical and mental health, as well as the growing popularity of equestrian sports such as show jumping and dressage. Sales prices of horses used in recreation and competition have risen with the demand.
One major factor driving the growth of the equestrian market is the increasing number of women who are taking up horseback riding. According to a recent survey, women make up the majority of equestrian participants in the United States, and they are also more likely to own horses than men. This is likely due to the fact that women are more likely to view horseback riding as a form of recreation and a way to relax and de-stress, rather than just a sport or hobby.
Another factor contributing to the growth of the equestrian market is the increasing popularity of equestrian tourism. Many people are now taking horseback riding vacations in order to enjoy the outdoors, explore new places, and experience the unique bond between humans and horses. This trend is particularly popular among baby boomers and retirees, who are looking for new and exciting ways to travel and explore the world.
The equestrian industry also has a significant economic impact, with the American Horse Council estimating it generates $122 billion in economic activity, supporting 1.4 million jobs and 7.1 million horses.
Overall, it is clear that the equestrian market in the United States is growing, and this trend is likely to continue in the coming years. With more and more people discovering the joys of horseback riding and the many benefits it offers, the equestrian market is poised for even more success in the future.